Super Woman Money Program
RECENT WORK: Women retire with much lower superannuation levels than men. To help address this disparity, VicSuper wanted to launch a program to work on women’s financial management and literacy. Brazen Productions put together the program – from sourcing experts, to building a website to promoting the program. The pilot program launched in March 2012 and was extremely popular. Thousands of women have now been through the programs, which Brazen assisted in running through to 2015.
Over time working on this program, we also worked with VicSuper on a number of other marketing projects, including a five year marketing strategy.